google search stats

In only recent years has Google released a number of tools for SEO and content marketers to understand the behavior of searchers. In order for marketers to properly reach their target audience, it is essential to understand the changing behavior of searchers, as well as the changing nature of search itself. The behavior of searchers in 2017 is revealed in these amazing statistics. Google Searches Every Month Based on T-Distribution scaling analysis, it is thought that there are anywhere between 40 and 60 billion searches on Google.com in the United States every month. Worldwide, Google claims that they process as many as 2 trillion searchesRead More →

weather SEO

How Seasonal Trends Affect Your SEO and Website Traffic From Mother’s Day and St. Patrick’s Day, to Christmas and Thanksgiving – the holidays we enjoy throughout the year can have a substantial impact on your website’s traffic. In order to maintain the best website traffic and performance, it is important to understand how user behavior changes depending on the season. There are multiple ways to identify holiday and seasonal behavior changes, including official features from Google. Google Trends Google Trends is a tool that allows marketers to visualize behavioral changes depending on time. Using Google Trends, it is possible to show search interest over givenRead More →